Love it. Just when I was fearing our company seemed to have a different understanding of ‘influencers’ to almost everyone else I see this strapline from a UK firm purporting to specialise in ‘influencer marketing’.

“The UK’s Largest Influencer Marketing Agency. We build creative social marketing campaigns for brands and then distribute them to 60 million people in one click!”

Huh! 60 million people. All influential obviously. Every one of them well targeted no doubt.

I guess they just didn’t want ‘spammers’ in their strapline.