Pioneering Influencer Identification & Engagement Management company based in San Francisco, London & Sydney. Clients include Microsoft, Google, Walmart, Michelin, General Mills, IBM, Oracle, Orange, SAP, Salesforce.com and VirginiaTech University.
Influencer50’s award-winning research methodology has been adopted across more than 40 countries worldwide, in industries as diverse as industrial goods to healthcare, enterprise tech to teen-focused social networks.
Influencer50 also develops custom online InfluencerTracker dashboards for the vendor community.
Founder & Chair, ‘Influencer Marketing & Influencer Relations’ LinkedIn Group. Over 1000 vendor-side members.
Originator & Former Lead Editor, Influencer Marketing Review. Top-ten rated Influencer Marketing blog. Over 1500 discrete weekly viewers.
Blogger, The Buyer-side Journey.
The premise of this blog is to focus on who and what really influences buying decision-makers. There’s plenty of hype these days about the importance of ‘social influencers’ – but this hype is being largely created by marketing agencies with a vested interest in their own digital marketing solutions.
The actual B2B buying decision-makers are making those decisions based on a far more varied source of influences – some offline, some online and some through social media. That’s what I want this blog to cover. One way to think about it is “influencer marketing from the buyers’ point of view”. Buying is a journey with the purchase the reward.
Welcome to thebuyersidejourney.com.