The Value of Influence – The Ultimate Guide to Influencer Marketing, written by Openview Labs

This is a terrific third-party Best Practice guide to starting, establishing and maintaining a true Influencer Outreach program for your organization – importantly incorporating offline, online and social influencers. Includes a step-by-step checklist of actionable milestones. My connection to it is that I wrote the foreword.

http://labs.openviewpartners.com/ebook/the-value-of-influence-the-ultimate-guide-to-influencer-marketing/

Here’s a link to a great, and timeless, article from Mckinsey earlier this year. It was published in Forbes mag.

The B2B Customer Decision Journey: The Route To Increased Sales. By Oskar Lingqvist, Candace Lun Plotkin, Jennifer Stanley.

http://www.forbes.com/sites/mckinsey/2013/04/24/the-b2b-customer-decision-journey-the-route-to-increased-sales/