An all-too-rare sensible post I’ve just seen on Influencer Marketing. Not sure about the title tho’.
Hat-tip to Aaron Crowther and Business2Community.
A really interesting post at Wired this week. Javier Aldrete talks about the opportunity for predictive guidance when it comes to aiding the performance of salespeople. What struck me were the parallels with market influencers. In talking about ‘tribal knowledge’ he hits on a key differentiator, especially offline, between the top influencers and mere ‘wannabes’.
Move one step further, from predictive guidance to automated mapping, and I think we have the future for real influencer marketing. Not the pointless commercial blogger platforms currently being touted.
The article’s well worth a read.
Interesting post from Jason Verdelli on the value of establishing an online community. Hat tip to him.
Expect more of these to & fro arguments – especially since most PR companies are now hurtling head-first down the content marketing route!
“Content Marketing is 88 Percent Less Effective than PR” – based on some new Nielsen research. Talks about why experts/influencers are key. http://linkd.in/1feMOwb
Hat-tip to Robb Henshaw for highlighting the story.
Really interesting piece from Danny Brown re the imminent Lithium / Klout match-up.
After all the hype and false claims of being ‘the standard for influence’ over the past few years, when they were clearly nothing of the sort, it was fascinating to see Kara Swisher at re:code describing Klout as “the online popularity contest startup” when she wrote about the deal last week. I wish she and others had described them as that from day one.
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