Reviewing the applications to join the Influencer Marketing & Influencer Relations LinkedIn group we’ve seen that 31 of our most recent 100 applications have been from individuals in India. Typically we’d expect no more than 10%. Is this just a quirk or is this the year of India really getting to grips with its market influencers? Or has something else happened to create the groundswell there?
And looking at the organizations those individuals are from, it’s clear they’re some of India’s largest global and multi-nationals – in utilities, tech, engineering and auto manufacturing.
Continuing to look at the geographies involved, the majority of applicants were from the most expected regions – led by the US, UK, Germany, India, France, Singapore, Canada, Spain, Sweden, and Brazil. No great surprise there.
But what was most interesting was which countries weren’t applying. Japan, Australia, China. Leaving aside the obvious language barriers for Japan and China I’m wondering why Australia is so quiet on the topic? It has a common language, a mature B2B and B2C marketplace, and no shortage of marketing skills. LinkedIn is popular there.
So why so few interested applicants?