Just seen this 1to1 post. Wish I hadn’t.

“The aim of influencer marketing is to reach as many people as possible”.

Apparently.

Influencer Marketing, Influencer50, Buyer-side Journey

You can read it all at http://www.1to1media.com/weblog/2013/11/creating_a_sound_influencer_ma.html#sthash.DLD467DT.dpuf

Enough said. People’s understanding of Influencer Marketing is getting so off-track.

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