More amusing, if brainless, assertions from influencer marketing vendors

Among the most stupid opening lines from an ‘influencer marketing platform’ vendor I’ve read all year.

“Identifying the suitable blogger is not only the most critical part of influencer marketing, it also takes up the maximum time.”

How did they make the giant mind-leap from ‘influencer’ to ‘blogger’ without even the slightest explanation? Some bloggers are influencers, and some influencers are bloggers, but in most markets there’s way less than 30% correlation, and often it might only be in single figures. Who are they trying to fool?

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