Reblog: Nielsen research: “Content Marketing is 88 Percent Less Effective than PR”

Expect more of these to & fro arguments – especially since most PR companies are now hurtling head-first down the content marketing route!

“Content Marketing is 88 Percent Less Effective than PR” – based on some new Nielsen research. Talks about why experts/influencers are key. http://linkd.in/1feMOwb

Hat-tip to Robb Henshaw for highlighting the story.

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