‘Pay for play’ bloggers now becoming synonymous with Influencer Marketing?

Blogger tit-for-tat reveals ugly side of Influencer MarketingShocking to see unscrupulous ‘pay for play’ bloggers now synonymous with Influencer Marketing. It wont surprise anyone to see this kind of behavior going on but it’s a million miles from my original vision for the phrase. Further proof the topic desperately needs rescuing.

http://enterpriseinnovation.net/article/blogger-tit-tat-reveals-ugly-side-influencer-marketing-1396979543