PeerIndex sells to Brandwatch in an all-UK deal

Congratulations to Azeem Azhar, someone I’ve always liked, who just before Christmas sold his UK-based firm, PeerIndex, to Brandwatch. PeerIndex was fleetingly a competitor to Klout, at the time Klout was claiming to be ‘the standard for influence’. But I always had a lot more respect for PeerIndex, mostly because of Azeem himself, who I first met fifteen years ago. With PeerIndex he first created clever technology without an obvious commercial use, which he then repurposed to enter the market that Klout had forged – that of ‘online influence metrics’. Much as I never bought into the concept, or its relevance to buyers, I could always respect him as an innovator. Though he’s moved to Brandwatch for the next few years, I’m sure it’s not the last company he’ll create. Congratulations once more.