Reblog: 3 reasons to kill influencer marketing

The Buyerside Journey.com, Influencer Marketing, Influencer50, Nick HayesEnjoyed reading this. A well-argued, thought-provoking post. Way better than all the ‘social influencer’ hype written on Influencer Marketing these days.

Hat-tip to Greg Satell and HBR.

http://blogs.hbr.org/2014/09/3-reasons-to-kill-influencer-marketing/