Thanks to Marcy Massura of MSL for this. Once more, it’s stuck on the assumption that ‘influencers’ by default means ‘social influencers’ but it still makes some worthwhile points.

http://www.onlinevideo.net/2015/04/an-expert-makes-influencer-marketing-easy-for-the-influencers/#ixzz3bGOqVHFz