Have just read a fascinating blog post from Andrew Koller and his team at ShareBloc, a new service they describe as ‘Reddit for professionals’, aggregating existing online content relevant to would-be B2B buyers. Until a recent change in direction their service was known as VendorStack. The post outlines why they made the change and offers a number of conclusions reached about what buyers will and wont do when it comes to researching upcoming purchases. As ever, there are many lessons learnt out of failure and the management at ShareBloc has been brave enough to have blogged about this. Respect to them.
Why We Pivoted: A Story About Lessons Learned From Failure – See more at: http://blog.sharebloc.com/post/64787600665/why-we-pivoted-a-story-about-lessons-learned-from#sthash.LHPCJ9dh.dpuf
- Sharebloc: Share, Curate and Discuss Business Content (marketingtechblog.com)
- The Rise of B2B Media-Oriented Content Marketing in 2014 (foundersnetwork.com)