I dont always agree with Andrew Grill, now of IBM, but in this post he talks a lot of sense. The future of ‘social’ is in the ‘business’ not the ‘media’. A message we’ve been saying for years.

https://www.linkedin.com/today/post/article/20140811104622-283662-why-i-m-staking-my-career-on-the-growth-of-social-business?trk=mp-details-rr-rmpost