Reblog: Why The Lithium Deal is Good News for Influence Marketing

Really interesting piece from Danny Brown re the imminent Lithium / Klout match-up.

After all the hype and false claims of being ‘the standard for influence’ over the past few years, when they were clearly nothing of the sort, it was fascinating to see Kara Swisher at re:code describing Klout as “the online popularity contest startup” when she wrote about the deal last week. I wish she and others had described them as that from day one.

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