Published midway through this year it’s an easy, logical read with a fair number of insights into the changing demands of buyers today – and how salespeople need to address those changes. What’s particularly interesting is that it refutes some of the findings from Josiane Chriqui Feigon that I posted about last week. Seems they disagree on whether the salesperson’s role is becoming more or less important to the buyer.
Her site is currently offering the first chapter free.
- Don’t Spook Your Prospects: 5 Sure-Fire Ways to Keep Your Prospects From Fleeing in Fear (socialmediatoday.com)