Influencer50 launches new ‘exec benchmarking’ subscription service


We just issued a new service allowing clients to benchmark the influence of their own execs against those of their top competitors – something we’ve been doing informally for a while now. Here’s the official announcement.

Influencer50 has launched a new subscription service by which companies can have their chosen executives benchmarked for influence against each other, or against execs from competing companies. Our new Executive Benchmarking service is based on our award-winning offline, online and social influencer methodology.

Influencer50’s approach to Influencer Identification differs from those of other ‘influencer’ companies in our focus on real-world prospect & customer influencers rather than the currently trendy ‘blogger influencers’.

Each executive is rated on seven fixed criteria – Market Reach, Frequency of Impact, Expertise, Persuasiveness, Thoroughness of (Customer) Involvement, Peer Group Citations and Online Connectedness. Each of these criteria is applied with their ‘customer influence’ potential in mind. Clients are also able to select one additional measurement criteria.

The objective is to analyze which individuals yield the most influence within the client’s marketplace, and better understand how this influence is both established and maintained. Clients are then provided with custom advice on how they can systematically improve on their influence. No criteria can be ‘gamed’ by over-eager executives or their support staff.

A single subscription spans eighteen months and allows for three separate influence reports allowing subscribers to monitor the changing trends in influence exerted by their execs. Pricing for an eighteen month subscription (one immediate reading, a second at nine months and a final report at eighteen months) is $9490 for up to five execs. or just $4990 for up to two execs. Each report includes a detailed analysis of why each executive rated as they did – and, importantly, how to improve their influence. (Pricing for higher number of execs, or for longer durations, is also available.)

“Time and time again our clients have been as interested in how their own execs fare for influence as they are in who their company’s external market influencers are. Whether for performance measurement, recruitment or marketing purposes, an executive’s personal influence has become a vital factor in how one organization can out-compete its rivals. It makes sense that we now introduce this as an affordable, stand-alone subscription service.” explains Nick Hayes, Principal at Influencer50 Inc.

Influencer50 is a leading influencer identification, engagement and measurement firm operating in the B2B and B2C marketplaces. With offices in San Francisco, London and Sydney we have conducted influencer programs in over 40 countries across four continents.

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