Recorded a very enjoyable 20mins interview with social marketing guru Paul Gillin earlier in the week. It’s now available on the Hobson & Holtz Report site here:

We covered plenty of ground – why vendors have so little understanding of those influencing their prospects, why certain types of influencers are routinely being ignored, the trio of online to offline influencers, and of course, the perils of so-called ‘influence marketing platforms’.

Hopefully you’ll find it’s worth a listen. Hat-tip again to Paul – he does a great podcast series. And there’s no-one in our industry I respect more.