One of the original books that started today’s focus on Influencer Marketing. Written by Duncan Brown and Nick Hayes. Published by Butterworth-Heinemann.
You can go to the book site for free e-chapters.
www.influencermarketingbook.com
Here’s a free sample chapter for starters – Chapter 3: How buyers buy.
Influencer Marketing: Who Really Influences Your Customers?: Ch03-H8600
I’ll be keen to hear what you think.