One of the original books that started today’s focus on Influencer Marketing. Written by Duncan Brown and Nick Hayes. Published by Butterworth-Heinemann.

You can go to the book site for free e-chapters.

www.influencermarketingbook.com

Here’s a free sample chapter for starters – Chapter 3: How buyers buy.

Influencer Marketing: Who Really Influences Your Customers?: Ch03-H8600

I’ll be keen to hear what you think.