I’ve been receiving quite a few approaches recently from ‘bloggers for hire’ assuming that Influencer50 operates a so-called ‘influencer marketing platform’ – in reality just a database of bloggers willing to promote products & services in their posts for an upfront fee.
This raises several issues for me. How poor the targeting of these bloggers must be – we don’t operate such platforms, I must be one of the most public voices against them, and they clearly haven’t done even the minimum of research on what we do do.
Secondly how generic their approach is – see below at one I received yesterday. They’re selling their claim to be a ‘social media influencer’ and will endorse pretty much anything. What they have to offer – they claim – is a high Google PageRank and a regular level of traffic.
When people like this start permeating blogs with their undisclosed promotions, all casual blog readers need to be on alert. And what does it say about those sponsors willing to reach their audience this way?
Dear Sir/MamI’m a tech&auto blogger at xxxxxxxxxxxx.com and social media Influencer for Brands like Toyota,Allianz,Cars.com,Victorinox,Brainwavz,Asus,Videscape.com etc under sponsored digital marketing campaigns.I’m interested to participate in paid/sponsored social media promotion and marketing campaigns of tech products& gadgets,
Please assist me to connect with the concerned team.Regards
Google Pagerank: 02
Monthly Traffic: 7,000-10,000
Domain Age: 1 year