Company offers a guarantee on how its social influencer marketing campaigns will perform! Oh dear.

When a company makes the following promise to its clients … I know they’re measuring the wrong thing. If only buyers were so predictable.

A firm describing itself as “a leading shopper social media company, announced today that all clients will receive guarantees on how social influencer marketing campaigns will perform before campaign dollars are invested. Through its new Guaranteed Engagement offering, (company name) brings a unique level of confidence to the online marketing world.”

Confidence in what?


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