‘Hatching Twitter’ by the NYT’s Nick Bilton


Just finished reading the 2013 book ‘Hatching Twitter’ by Nick Bilton of the The New York Times. It reads like a novel but is actually an account of the first five years of Twitter – from its earliest days inside the podcasting startup Odeo to the 2011 arrival of Dick Costolo as CEO.

I thought I’d followed the inside story of Twitter closely enough at the time it was happening, but I had no idea what really went on inside the company. I assumed the founders had amicably left to pursue other startups. I thought there were three founders not four. And I thought they were largely left alone to develop Twitter as they wanted. I was wrong on all counts. Assume that every time we read of the top roles being voluntarily reshuffled there was treachery and a bloody coup behind each move. Fascinating to read what really went on. Highly recommended.

This entry was posted in Fast Posts by Nick Hayes. Bookmark the permalink.

About Nick Hayes

Nick is the Principal and Founder of Influencer50 Inc., the co-author of the book 'Influencer Marketing: Who Really Influences Your Customers?', the chair of the LinkedIn Group 'Influencer Marketing & Influencer Relations' and blogs at thebuyersidejourney.com.