Reblog: Why Word of Mouth Should Be a B2B Marketer’s Top Priority

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Fairly interesting post here from Pam Neely. Contains some hard-to-argue-with stats. Nothing revelatory but further proof of which marketing channels perform best for sales conversion. Thanks to the often excellent Business 2 Community site for this.

http://www.business2community.com/brandviews/act-on/word-mouth-b2b-marketers-top-priority


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